Twenty years of getting people to pay attention, understand, and act. Here's the record, in order.
Most marketing is fine. Fine doesn't get remembered, and it doesn't get the call. Element5 Creative exists to make your business the one people notice, understand, and choose. And you'll be working with the person who built it, not a ticket queue.
Before this: TV news, university recruiting, an international television station, seven years of teaching, and enterprise marketing at a Fortune 500 bank. Same job underneath, every time: get a real person to pay attention, understand, and act.
An Emmy for a story that had to land with an audience, a negotiation in Brasília for a broadcast network, and a morning at the Utah State Capitol where the audience was the story.
Regional Emmy from the Rocky Mountain Southwest chapter of the National Academy of Television Arts and Sciences. Daniel later served the Academy as a peer judge.
Pictured: Daniel Souza, executive producer, and Luiz Malaman, producer and director.
As station manager of an American channel, Daniel led the delegation into meetings with Minister of Culture Juca Ferreira, a presidential appointee and member of Brazil's cabinet, and Federal Deputy Moroni Torgan, exploring whether the channel could operate, and eventually acquire, an over-the-air broadcast network in Brazil.
Pictured with Minister Juca Ferreira, Rep. Moroni Torgan, and officials from the Ministry of Culture and ANCINE, Brazil's film and television agency.
The day Daniel took the oath of U.S. citizenship, he was asked to address the ceremony in the Capitol rotunda. The other speakers that morning: Representative Norman Thurston and Utah Attorney General Sean Reyes.
Forty-six seconds, cut down from the full remarks. Tap to watch with sound.
Pulled from LinkedIn, shortened to one line per stop.
Live-truck photographer while This Morning became Utah's top-rated morning show.
500+ published articles. Utah Press Association award for Best Feature Column.
Recruited 22 states, presented to 35,000+. In 2010, BYU's yield ranked No. 1 in America, ahead of Harvard (U.S. News & World Report).
Regional PR for the Fiesta, Explorer, F-150 and Taurus launches with Direct Impact.
Branded content for a university workforce; cut content management costs 65 percent.
Ran an international channel with 40+ bilingual staff; first satellite carriage in Latin America.
Seven years teaching 400-level storytelling, audience segmentation, and emerging platforms.
Took talk radio syndication from zero to 113 affiliates; live sports into eight new markets.
Enterprise marketing manager at a Fortune 500 bank. 2022 Product Partners Award.
AI assessments, speaking, websites and follow-up systems for local business.
"Last week the Nevada State Public Charter School Authority voted 6-1 to authorize Nexus Charter School, eight days after Henderson's 4-0 approval. Most new schools never get one approval. This one earned two, because Dr. David Sabey built a plan that two independent review teams couldn't say no to, and because families kept showing up for a school that didn't exist yet."
"Bilingual from day one. 180 plus families signed letters of intent for a school that did not exist yet. Founder-voice email campaigns holding a 43 percent open rate. Our job was making sure every family who wanted this school knew exactly where to stand and when."
"Ram just sold a $30 patriotic tee on their official merch store. The truck on it? A Toyota Tacoma. This is what AI without oversight looks like. That's the job a human in the loop actually does: the person who looks at the output and says, wait, that's literally a Toyota."
Start with the AI Assessment, or fifteen free minutes to see if we fit.